PORTFOLIO

Symbiosis

Commitment to a therapeutic area requires more than simply stringing together a few products and calling it a portfolio. SAABOA PORTFOLIO comprises two components:  Portfolio Vision & Definition (PVD) and Portfolio Alignment (co-positioning)

Franchise or portfolio commitment is an organizing principle that is leading business growth. Your commitment to a particular therapy area just became its own free-standing enterprise. Through our PVD approach we help identify the values of that enterprise while also providing differentiation from your competitors

Our Portfolio Alignment approach ensures the value and performance of individual brands are maximized while also allowing a level of flexibility so that the overall portfolio meets its commercial objectives